If you haven't heard of the term before, it might sound a little strange. First of all, why do you even want to know what aggregation is all about? Aggregation is...
- responsible for literally millions of extra website hits for rss publishers
- a solution that keeps hungry consumers coming back time and time again for the latest info
- a way to publish thousands of RSS feeds content on one single website.
Aggregation, in the context of RSS, means gathering all the articles within the RSS feeds, with the purpose of displaying them as a single unit.
We 'aggregate' all of the RSS feeds, bring all the news to one place and then publish the headlines together on one single page.
How is this beneficial?
Because instead of having to view, for example, 10 different sites to find out all the different opinions on a topic of interest, an RSS aggregator will display all this information on one page.
Let's illustrate...
John is a big fan of Soccer, he wants to know all the news, all the time. He wants to know not just news, he wants rumors, he wants opinions, he wants to consume as much information as possible on the subject. So, how can we fill John's need? News aggregation is the answer.
Instead of our friend John having to browse all of the soccer sites with quality content (there are hundreds), news aggregation can bring all of the content to one place, so John can find the exact news he wants and all he needs to remember is one website address, instead of possibly hundreds.
Now let's view some real-world examples...
NewsNow.co.uk is a hugely popular news aggregation website. They display information on all different topics, from 34,210 different RSS sources (at the time of writing). NewsNow then splits up this content into different categories and sub categories. Users can also use the search functionality to find information. At the time of writing, NewsNow has a world-wide traffic rank of 2,624 (according to alexa.com).
NewsNow truly demonstrates the power of news aggregation. NewsNow makes it easier for news consumers to find the news they want. Because of NewsNow, as a news consumer, you don't need to remember 34,210 different website urls, or make 34,210 different Google searches to find the information you want.
Robert Hall is the head consultant at Webbed Media, specialists in RSS.
To get a free report on how your website can benefit hugely from RSS, click the following link now... http://www.webbedmedia.com
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