Many affiliates promote exclusively through Google AdWords, primarily for the following reasons:
* Easier start up than for traditional offline advertising which sometimes requires references from solicitors, accountants and bank managers, sometimes trade suppliers, before ads. will be accepted. Online the only thing that really matters is your intention and ability to pay, and that is accomplished by providing access to your credit card details! Matters of ethics, trading standards, and such, can be questioned by Google and others later.
* Just one place to turn for all your advertising needs, unlike offline publications which are traditionally separated into general markets and niche markets. Google AdWords can be targeted almost instantly at the tightest of niche markets, however few members exist. Offline publications require huge subscriber bases to stay afloat, unlike the Internet which caters for everyone, regardless how remote their interest or needs. So you could place advertisements in your Google account targeting products at fans of Gregory Peck, bonsai tree growers, bellringers aged over eighty, people suffering from bad breath, big bosomed women who find buying bras offline a bit of a challenge. Of course you'd never find offline publications targeting enough of those people to make your ad. viable, but online your ads. could appear in minutes and reach virtually every person who ever inquires online about Gregory Peck (I do it all the time!), big girls' bras, tiny trees and elderly bell boys! What's more, because your audience is so remote (assuming you have a product those people need and might actually buy), competition for Google keywords and listings should be low, possibly non-existent.
* No waiting for ads to appear. Google AdWords appear almost immediately after the 'submit' button is pressed.
* Can target specific countries and languages. Some products sell universally, the whole world is your potential market, regardless of location, first language, population, etc. So you target your Google AdWords to 'All Countries' and 'All Languages'. Not so if your product is only suitable in for one country, and only by English speaking customers, in which case you choose 'English' as the language, and select one or more specific countries for your ad. to appear.
* Uniquely cheap, compared to newspaper advertising. National papers charge hundreds, sometimes thousands of units of currency (dollar, pound, whatever) compared to Google AdWords which, if few rivals exist for your chosen key words and phrases, can cost cents, pennies, whatever!
* Potentially many more people will see your online ad. than in traditional offline publications. Most offline publications target a few million readers maximum, plus a few more for over-the-shoulder readers and others waiting in doctors' and dentists' surgeries! Google, however, has millions of searches each day, not all suitable for your products, but that number should grow daily as more and more people discover the joys of buying online! It's a sellers' market, getting better all the time!
* Small companies can compete with major rivals selling similar products. But where those major companies are prepared to spend millions, without generating front end sales, just to build a customer list for back end sales, the small guy must work a little harder at finding key words and phrases their bigger rivals haven't noticed or consider too trivial to bother adding to their listings.
* Testing is easy, fast, cheap. Products, prices, markets and customer likes and dislikes can be tested in days via Google AdWords, unlike offline advertising which can mean placing revised advertisements over long periods to test various elements of the business.
Avril Harper is a successful ClickBank vendor and affiliate and the author of CLICKBANK FAST ACTION PROFIT REPORTS which you can download free of charge, any time, at: http://www.avrilharper.com/clickbankreport.htm
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