When most people first sign up for a business opportunity they are SO excited to get started. They have bought into the hype that all they need to do is sign up with this system and you will start making thousands of dollars in no time at all. But one thing these opportunities fail to mention is how to market your new business opportunity.
Would you place your yellow pages ad in the wrong category? Would you pay thousands of dollars to film a commercial only for it to play when no one is watching TV? Would you put a billboard on a road that no one travels? Would you sell golf equipment to someone who plays baseball? Get the picture?
You have to market your business opportunity to people who are interested in what you have to offer. The number one problem with marketing your online business today is that companies are trying to convince you to buy their generic leads but those leads may not be looking for a business opportunity. Therefore, you have just spent the majority of your budget on useless leads and then you wonder why you aren't making any money.
So how do you market your business opportunity to the right audience?
1. The first thing you need to do is get your own capture page. This is your business! People are tired of seeing the same old generic sites when they are presented with a business opportunity. They can't relate to the person behind the site. If you are going to spend your hard earned money to invest in a business opportunity, would you rather go with a site like everyone else's and not know who your sponsor is or would you rather join with someone you can relate to and feel like they will be there to help you every step of the way?
2. Start a Blog because blogs are really popular on the internet right now. Make your blog informative and just write about how you got started and why you went with the business opportunity that you are currently in. Remember, people relate to people so you would rather have people join your business that are really interested in you and your product. Those people will usually end up being the most productive members of your team. You can blog about your product, talk about its features, the benefits, how it can help others, etc. Be sure to update it on a regular basis.
3. Article marketing is still a very popular way to advertise your product for free. It can position you as an expert in your chosen niche which is really important in convincing others to believe in you and your products. Write about what you have learned since having your own business. Even if you feel you have nothing important to write about, people can relate to others even if it's telling them what not to do.
4. Create a video of you talking about your product, your team or why you got into this industry. Whatever topic you think others may be interested in hearing about. Open an account on YouTube and place all your videos for others to see. You can get an inexpensive webcam to start with and then use Windows Movie Maker to place your website link either in or at the end of your video. It's a free way to make your video more presentable. Just put yourself in your customers shoes and what do you think they would want to know about you, your product or your service.
5. Social Networking has become even more popular online today. Create a profile on MySpace and write about how you got into the business, put your videos on your profile and any other pertinent information you feel others may be interested in. It's a great place to meet others in internet marketing as well.
I hope some of these tips have been helpful in how to promote your business to the right audience. Marketing your business can really be a fun experience.
Adrienne Smith is an internet marketing consultant and work at home business owner. She enjoys helping others succeed in all areas of their life. To read more about her, please visit her website at adriennesmith.net
Blogger
No comments:
Post a Comment